Japan → Global
Japanese companies expanding internationally
We support market selection, positioning, partner development, outreach and execution—primarily in the United States, with selected projects across Europe, Asia and the Middle East.
Strategy / Business Development / Cross-Border Execution
Turning cross-border potential into market opportunity.
New York-based strategy and business development for companies expanding from Japan to the U.S. and selected global markets—and from the world into Japan.
BaseNew York / Since 2003
Core marketUnited States
DirectionJapan ↔ Global
ModelStrategy → Partnerships → Execution
01 / About
Market entry is not a translation exercise. It is a sequence of decisions.
Which market to prioritize. How the value should be positioned. Who can move the opportunity forward. What should be tested before a company invests more.
HMC works across these decisions—combining market judgment, business development, cultural context and hands-on coordination in one connected process.
02 / Markets
Japan ↔ Global, with the United States as our core market.
Global → Japan
International companies developing opportunities in Japan
We assess market fit, define the local proposition, identify Japan-side partners and coordinate practical market entry and activation.
Projects outside the U.S. and Japan are developed selectively with project-specific local and international partners.
03 / Capabilities
Strategy, partnerships and execution—connected.
Each engagement is built around the decision the client needs to make and the action that must follow. Support can begin at any stage and expand as the opportunity becomes clearer.
01
Market Strategy & Positioning
We assess how a company’s value translates into a specific market—where it fits, how it should be positioned, and what should be tested before further investment.
02
Business Development & Partner Development
We identify the buyers, partners and decision-makers who can move an opportunity forward, then develop the path from first contact to meaningful market validation.
03
Cross-Border Execution & Coordination
HMC coordinates the people, information and market-facing work required to turn strategy into action across organizations and cultures.
04 / Selected Experience
Selected cross-border experience.
The examples below reflect representative assignments and aggregated experience. Some client names are withheld due to confidentiality.
01
U.S. Market Entry & Retail Operations
Led market entry and U.S. operations from initial setup through four retail locations, including localization, branding, marketing, e-commerce and customer strategy.
02
Cross-Regional Design & Architecture Collaboration
Supported a European design practice across the U.S., Middle East and Asia, including concept development, presentation support and alignment across cultures.
03
Food & Manufacturing Market Development
Supported companies from early market assessment through buyer engagement, market-facing preparation and actionable expansion roadmaps.
04
Public-Sector Expansion Programs
Supported approximately 20 companies through structured interviews, issue definition, market direction, cross-border coordination and actionable planning.
05
Exhibition & Market Testing
Generated more than 100 leads through pre-event preparation, target outreach, on-site engagement and disciplined post-event follow-up.
06
Retail & Buyer Engagement
Managed buyer targeting, outreach, meeting development, negotiation support and follow-up with selected retailers and industry contacts.
05 / Approach
Understand. Position. Connect. Execute.
A flexible sequence rather than a fixed package. The work starts where the project needs clarity and continues through the next practical action.
Understand
Clarify the business, market reality, decision context and source of friction.
Position
Define how the value should be framed, communicated and commercialized.
Connect
Identify the right buyers, partners, specialists and local stakeholders.
Execute
Coordinate communication, outreach, meetings, activation and the next action.
06 / Founder
Hisashi Miyao
Founder & Principal — New York
Commercial judgment and cultural context belong in the same conversation.
Hisashi Miyao founded H. MIYAO CORP. in New York in 2003. He has led U.S. operations for Japanese brands across market entry, multi-location retail, e-commerce, branding and marketing.
He later founded BLANC MEDIA and participated in New York, London and Tokyo Fashion Week. Today, his work spans fashion, lifestyle, food, manufacturing, technology, design, architecture and culture-led initiatives.
His approach is to recognize where value already exists, clarify how it can be understood in another market, and build the relationships and actions required to move it forward.
View LinkedIn profile ↗07 / FAQ
A few practical questions.
What does H. MIYAO CORP. do?
HMC provides cross-border strategy, business development, market positioning, partner development and execution support. We help companies make informed decisions and turn them into practical action.
Which markets does HMC support?
HMC is based in New York, with the United States and Japan as its core markets. Depending on the project, we also support selected opportunities in Europe, Asia and the Middle East through relevant partners.
Does HMC support both Japan-to-global and global-to-Japan projects?
Yes. We support Japanese companies expanding internationally and international companies evaluating or developing opportunities in Japan.
How does an engagement typically begin?
An engagement may begin with market diagnosis, positioning, outreach, partner development or ongoing liaison support. The scope is designed around the decision the client needs to make and the action that must follow.
Does HMC act as a distributor or sales agent?
Not by default. We help evaluate the opportunity, define positioning, identify partners and coordinate execution. Commercial representation is considered only when it fits the project.
What industries does HMC work with?
Our experience includes fashion, lifestyle, consumer products, food and beverage, manufacturing, technology, design, architecture, tourism and culture-led projects.
08 / Contact
Contact H. MIYAO CORP.
contact@hmiyao.comPersonal information sent by email is handled in accordance with our Privacy Notice. Please do not send sensitive information.